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Why
Our Coffee is BETTER
"The Difference is in the
Roasting"
Roasting style has not changed much in the last
four centuries. The machinery has, but most roasters still burn
the beans. Not Crown Tower.
Major
Coffee Companies Burn the Beans
Poorer quality coffees are usually burnt to hide the quality of the
bean. Most Americans are so used to the burnt taste, they don't
realize that coffee should not taste bitter. It's been estimated
that 60% of us use cream and sugar, thus hiding the bitterness of the
burnt oil. Why
Crown Tower's Coffee is Better
We use only the highest quality beans. Then, we use our own
special roasters, which never burn the beans. What you receive
is a distinctly unique, smooth and mellow and rich coffee taste that
is of uncompromising quality. Better
Coffee Costs Less than Tastes Better
Did you know that the average commercially roasted coffee generates
only about 45 to 55 cups per lbs. Coffee roasted at Crown Tower
on our specialized equipment generates between 120 and 150 GREAT cups
per lb.
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